The wonderful moms at Texans for Vaccine Choice came to me with an emergency job for their broken site. They had been at a conference with lots of traffic going to their registration form and it was broken! I jumped on the project, sourced the problem, and fixed their emergency. They had an outdated and unsupported WordPress theme on their site with many other back end development issues. Also, as a non-profit, they had been scraping by with having a variety of untrained volunteers and employees working on the site not following good design practices. I ended up doing a total redesign on the homepage and header, as well as several important content pages.
They were also on a terrible, slow, and expensive web host that was having their site perform very poorly. I researched and found a value-aligned uncensored offshore host for them that was cheaper, faster, and more secure for their unique needs.
They had also hired a very cheap designer to put together the site. That unqualified designer chose terrible software to run the site with companies that were fly-by-night developers. They also didn’t have the skills to create clean, attractive, functional designs for the pages. Lastly, the site organization was very lacking so I reorganized the navigation and user flow to be easier to understand and more enjoyable for the user.
I also suggested they get rid of their dead Shopify site. Then I set up an awesome print-on-demand eCommerce shop and designed products for them to have a consistent stream of low-effort sales coming in between their big special t-shirt runs they were already doing. I trained them on how to run the WooCommerce shop and some design best practices for the simple pages that their communications manager would be working on.
Lastly, I consulted them on several solutions such as membership site options, social site options, and money-saving donation software to run right on the site. I also consulted on a new email marketing platform that would save lots of money and be more aligned with their mission.
Visit the site at texansforvaccinechoice.com.
